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An '''online marketplace''' (or '''online e-commerce marketplace''') is a type of [[e-commerce]] site where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator. Online marketplaces are the primary type of [[multichannel ecommerce]] and can be a way to streamline the production process.
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In an online marketplace, consumer transactions are processed by the marketplace operator and then delivered and fulfilled by the participating retailers or wholesalers (often called [[drop shipping]]).  Other capabilities might include auctioning (forward or reverse), catalogs, ordering, wanted advertisement, trading exchange functionality and capabilities like [[Request for quotation|RFQ]], [[Request for information|RFI]] or [[RFP]]. These type of sites allow users to register and sell single items to many items for a "post-selling" fee. [https://colombia.com.co MARKETPLACE]
In general, because marketplaces aggregate products from a wide array of providers, selection is usually more wide, and availability is higher than in vendor-specific online retail stores.<ref>[https://www.bloomberg.com/bw/stories/2008-11-07/determining-where-to-sell-onlinebusinessweek-business-news-stock-market-and-financial-advice Determining where to sell online] November 7, 2008</ref>

Since 2014, online marketplaces are abundant since organized marketplaces are sought after.<ref>[https://www.forbes.com/sites/groupthink/2014/08/20/why-online-marketplaces-are-booming/2/ Why online marketplaces are booming] August 20, 2014.</ref> Some have a wide variety of general interest products that cater to almost all the needs of the consumers, however, some are consumer specific and cater to a particular segment only. Not only is the platform for selling online, but the user interface and user experience matters. People tend to log on to online marketplaces that are organized and products are much more accessible to them. There are [https://colombia.com.co MARKETPLACES] for the [[online outsourcing]] of professional services like IT services,<ref>"[http://papers.ssrn.com/sol3/papers.cfm?abstract_id=925987 Leveraging offshore IT outsourcing by SMEs through online marketplaces]". U.L. Radkevitch, E. Van Heck, O. Koppius, University Rotterdam, ''Journal of Information Technology Case and Application'', Vol. 8, No. 3, Date posted: August 23, 2006 ; Last revised: November 24, 2013</ref> [[search engine optimization]], marketing, and skilled crafts & trades work.<ref>[http://global-cities.info/wp-content/uploads/2013/11/Head-and-Hands-in-the-Cloud1.pdf Head and Hands in the Cloud: Cooperative Models for Global Trade to be] Murray, Kevin, RMIT University, Melbourne, Australia, 2013</ref>

== The sharing economy ==
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Many [[sharing economy]] platforms are in fact [[Peer-to-peer|peer to peer]] marketplaces. Also called "switch" marketplaces, sharing economy platforms' users will characteristically switch between buying and selling services or goods, such as on AirBNB.

As the sharing economy inspires itself largely from the open source philosophy<ref>{{Cite web|url=https://www.researchgate.net/publication/255698095|title=The Sharing Economy: Why People Participate in Collaborative Consumption|website=ResearchGate|language=en|access-date=2019-05-31}}</ref>, we unsurprisingly find several open source projects dedicated to launching a peer to peer marketplace (Cocorico <ref>{{Citation|title=☑ Cocorico is an open source marketplace solution for peer-to-peer marketplaces.: Cocolabs-SAS/cocorico|date=2019-05-31|url=https://github.com/Cocolabs-SAS/cocorico|publisher=Cocolabs SAS|access-date=2019-05-31}}</ref>& Sharetribe<ref>{{Citation|title=Sharetribe Go is an open source marketplace platform, also available with SaaS model. See also Sharetribe Flex, a headless marketplace solution. https://www.sharetribe.com : sharetribe/sharetribe|date=2019-05-31|url=https://github.com/sharetribe/sharetribe|publisher=Sharetribe|access-date=2019-05-31}}</ref>).

==Online marketing intermediaries==

Online intermediaries allow customers and online sellers to maximize the efficiency and effectiveness. In addition, online intermediaries sometimes provide support for online social networks, which create a social community for suppliers and customers and directly connect them. Because of the dramatically increasing trend of e-commerce development, online sites allow suppliers and customers to do business in a digital environment.<ref>{{cite book|last1=Chaffey|first1=Dave|last2=Ellis-Chadwick|first2=Fiona|title=Digital Marketing: Strategy, Implementation and Practice|date=2016|publisher=Harlow: Pearson Education|isbn=978-1-292-07764-2|pages=94–96}}</ref>

== Criticism == [https://colombia.com.co MARKETPLACE]
Many services related online marketplaces have been criticized for taking jobs that would go to local industries that can't [[price competition|compete on price]] against [[outsourcing|outsourced]] providers.

Another criticism is that the laws and regulations surrounding online marketplaces are quite underdeveloped. As of consequence, there is a discrepancy between the responsibility, [[accountability]] and liability of the marketplace and third parties. Online marketplaces and platforms have faced much criticism in recent years for their lack of [[consumer protection]]s.<ref>{{Cite web|url=http://theconversation.com/who-bears-the-cost-when-your-uber-or-airbnb-turns-bad-39699|title=Who bears the cost when your Uber or Airbnb turns bad?|last=Nicholls|first=Rob|access-date=2016-08-02}}</ref>

==See also==
*[[Comparison of payment systems]]
*[[Darknet market]]
*[[Digital distribution]]
*[[List of online marketplaces]]

== References ==
{{reflist}}
[[Category:Online marketplaces|*]]